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Parisian Macao hits five billion social media impressions

Thursday, 15 February 2018 06:27
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Sands China’s newest Macau integrated resort, The Parisian Macao, has attracted more than five billion impressions since opening in September 2016.

The milestone was revealed by Chairman and CEO Sheldon Adelson in a filing to the Hong Kong Stock Exchange overnight outlining Sands China’s financial performance in 2017.

Adelson said that the company’s investment into marketing Macau and Cotai as a business and leisure tourism destination continues to pay dividends, citing the Parisian Macao’s social media program as a key example. He also revealed a 25% increase in total visitation to the company’s Macau properties in 2017 to 92 million visits.

“Sands China has now invested approximately US$13 billion to deliver on our promise to help Macau in its economic diversification and its continued evolution into the world’s leading business and leisure tourism destination,” Adelson said.

Sands China recorded a 16.0% increase in net revenue for 2017 to HK$60.3 billion (US$7.71 billion) with profit up 31.0% to HK$12.53 billion (US$1.6 billion).

 

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